
HELLO

I’m Amy Sala, a Senior Fashion & Graphic Designer with 12+ years’ experience developing commercial apparel, print and graphics for international fashion brands across the UK, EU and Middle East.
CORE EXPERTISE
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Commercial apparel & range development
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Womenswear, menswear & kidswear
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Lingerie, underwear, nightwear, activewear, swimwear & socks
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Surface pattern & fashion graphics
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Production ready CADs, artwork & technical packs
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Trend, colour & material forecasting
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Supplier, factory & product development experience
APPAREL DESIGN
Designing across womenswear, menswear and kidswear from concept through to production. I combine trend insight, commercial awareness and strong product knowledge to create brand right, wearable and sellable ranges. Experienced across both cost conscious and premium product.
GRAPHICS & PRINT
Developing original, commercially relevant prints and graphics across all over, placement and engineered applications. Experienced in embroidery, jacquard, branding and production artwork, with a strong technical understanding of colour separation, print processes and manufacturing requirements.
Available for: Freelance & selected collaborations
WORKED WITH

EXPERTISE
EXPERIENCE
APPAREL & PRODUCT DESIGN
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Womenswear, menswear & kidswear
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Lingerie, underwear & nightwear
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Activewear, swimwear & socks
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Commercial product & range development
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Concept to production design
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Premium to cost conscious product development
PRINT & SURFACE DESIGN
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All over prints & repeat development
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Placement & engineered prints
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Fashion graphics & branding
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Embroidery & jacquard design
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Hand drawn & digital artwork
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Colour separation & screen print development
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Production ready print artwork
TECHNICAL & PRODUCTION
FREELANCE FASHION & PRINT DESIGNER
MULTI PRODUCT FASHION & PRINT DESIGNER
LADIES NIGHTWEAR & PRINT DESIGNER
PRINT & GRAPHICS DESIGNER (FASHION)
ESSENTIALS & PRINT DESIGNER
NIGHTWEAR & PRINT DESIGNER
LINGERIE DESIGN (INTERNSHIP)
MANAGER DESIGN (INTIMATES)
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Production ready CADs & technical packs
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Garment construction & pattern knowledge
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Technical specifications & measurements
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Fabric, trim & material development
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Fit, sample & development reviews
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Supplier & factory communication
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UK, EU & Far East production experience
TREND & CREATIVE DIRECTION
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Trend forecasting & commercial research
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Colour & material direction
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Moodboards & concept development
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Market & competitor analysis
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Translating trends into commercial product
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Brand right design & range cohesion
