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hello

Welcome to my portfolio.

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I'm Amy Sala, a dual national Spanish British freelance designer with 11 years experience designing apparel and graphics for fashion. I specialise in the below:

FASHION GRAPHICS & PRINT:
As a fashion and surface pattern designer, I work with big brands to start ups to help create patterns and graphics for their collections whether fashion, interiors or homeware. I specialise in hand drawn artwork to digital illustration, I bring a strong eye for colour, composition, and seasonal trend knowledge. My portfolio includes all over prints, placed graphics, embroidery, and jacquard woven patterns. As a technically trained fashion designer I bring this as an advantage to my print design role as I fully understand different printing techniques according to the fabric types ensuring the designs fit within the brands identity.

APPAPREL DESIGN:
I specialise in bodywear. This includes nightwear, activewear, lingerie, core underwear and swimwear for ladies, mens, and kids. I have worked for many fashion suppliers and main brands in the UK & EU where I have managed the planning, design and execution of product concepts to launch with a commercial and brand aware mindset. I am very aware of current fashion & social trends and love to translate catwalk & market analysis into bodywear that is both commercial and brand aligned. As a technically trained fashion designer I deliver excellent CADs & detailed tech packs with measurement & construction notes ready for production.

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​Currently available for freelance work at competitive rates.

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expertise

PRINT & SURFACE PATTERN DESIGN
  • Digital print (Photoshop, Illustrator, Procreate)

  • Hand rendering (Watercolour, ink, pencil)

  • Repeat & placement creation

  • Colour separation & screen printing

  • Embroidery & Jacquard fabric patterns

  • Trim designing, logo & branding

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experience

APPAREL DESIGN & DEVELOPMENT
  • Trend & colour research & concept development

  • Mood and colour prediction boards

  • Fabric sourcing, woven and softs design

  • Client communication & freelance work flow

TECHNICAL
  • Technical specs

  • Software: Photoshop, Illustrator, Gerber, Clo 3D

  • Garment pattern construction

  • Sales analysis

  • Fit checks, lab dip approvals, far east development

FREELANCE FASHION & PRINT DESIGNER

@ Amy Sala Design, NL / REMOTE
2025

MULTI PRODUCT FASHION & PRINT DESIGNER

@ HEMA, NL
2020 - 2025

LADIES NIGHTWEAR & PRINT DESIGNER

@ HUNKEMOLLER, NL
2018 - 2020

PRINT & GRAPHICS DESIGNER (FASHION)

@ TUDOR KNIGHT, UK
2018

ESSENTIALS & PRINT DESIGNER

@NORLANKA, UK, SL
2015 - 2017

NIGHTWEAR & PRINT DESIGNER 

@ HADDOW, UK
2015 - 2017

LINGERIE DESIGN (INTERNSHIP)

@ MARKS & SPENCER, UK
2013 - 2014

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