HELLO
12+
DUAL
RESULTS
END TO END DESIGN
YEARS OF EXPERIENCE
Creative to production
International fashion & retail
DESIGN EXPERTISE
Apparel & print design
I'm Amy Sala, a Senior Fashion, Bodywear & Print Designer with 12+ years of experience developing apparel, original prints and graphics for international fashion brands across the UK, Europe and the Middle East.
My experience spans lingerie, underwear, nightwear, swimwear, activewear and wider apparel, alongside a specialism in print and surface pattern design. I've worked across core and seasonal collections, combining an understanding of the customer and market with a strong eye for colour, trend and product.
I bring together creative direction and technical knowledge throughout the design process from researching trends and developing concepts to creating original artwork, designing garments and preparing production ready specifications.
Having worked with established international retailers and across independent projects, I understand how to balance creative ambition with commercial needs, collaborating with cross functional teams and suppliers to bring ideas to life.
Available worldwide for freelance design, print development, creative collaborations and consultancy.
WORKED WITH
WHAT I DO
SERVICES & EXPERTISE
FASHION & GARMENT DESIGN
From concept to production ready collections across lingerie, underwear, nightwear, swimwear and activewear. I develop commercially considered products with a strong understanding of silhouette, fit, fabric, construction and the customer.
-
COLLECTION DESIGN
-
RANGE BUILDING
-
GARMENT DESIGN
-
FIT & FABRIC
-
SILHOUETTE DEVELOPMENT
PRINT & SURFACE DESIGN
Original all over prints, placement artwork and graphics designed to give collections a distinctive visual identity. From initial research and hand drawn concepts to colourways, repeat development and production ready artwork.
-
ALL OVER PRINTS
-
PLACEMENT ARTWORK
-
REPEAT DEVELOPMENT
-
GRAPHICS
-
COLOURWAYS
TECHNICAL DESIGN & PRODUCT DEVELOPMENT
Turning creative concepts into clear, production ready products. I develop technical flats, CADs, specifications and artwork, working with cross functional teams and suppliers to support product development from concept through sampling and production.
-
TECHNICAL FLATS
-
CADS
-
TECH PACKS
-
SPECIFICATIONS
-
SAMPLE DEVELOPMENT
TREND, COLOUR & CREATIVE DIRECTION
Translating trend intelligence and customer insight into cohesive seasonal concepts. I develop moodboards, colour palettes and design directions that connect a brand’s identity with relevant, commercially focused collections.
-
TREND FORECASTING
-
MOODBOARDS
-
COLOUR DIRECTION
-
MARKET RESEARCH
-
CONCEPT DEVELOPMENT
Available for individual design commissions, full collection development and ongoing freelance support.
THE PROCESS
HOW I WORK
Every project is different, but my approach combines creative thinking with a clear, considered design process. From the initial brief and creative research through to design development and final delivery, I work collaboratively to bring ideas to life and create products that are both distinctive and commercially relevant.
01 - THE BRIEF
Understanding the brand, customer and creative objectives. We begin by discussing your project, requirements, Budget, inspiration and expectations to establish a clear direction.
02 - DIRECTION
Exploring trends, references, colour and creative opportunities to build a considered design direction. This stage establishes the visual identity and concept behind the project.
03 - DESIGN
Bringing ideas to life through original artwork, print development, garment design and technical specifications. Designs are refined through feedback and collaboration to ensure they meet the creative and commercial objectives.
04 - DELIVER
Delivering considered, production-ready designs and artwork, with the technical details and files required to take the project forward.
WORK WITH ME
START A PROJECT
Whether you have a fully formed brief or just an idea scribbled down, get in touch. Every great project starts with a conversation. Tell me what you are building and let's figure out the rest together.
Available worldwide for freelance design, print development, creative collaborations and consultancy.
