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HELLO

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I’m Amy Sala, a Senior Fashion & Graphic Designer with 12+ years’ experience developing commercial apparel, print and graphics for international fashion brands across the UK, EU and Middle East.

CORE EXPERTISE

  • Commercial apparel & range development

  • Womenswear, menswear & kidswear

  • Lingerie, underwear, nightwear, activewear, swimwear & socks

  • Surface pattern & fashion graphics

  • Production ready CADs, artwork & technical packs

  • Trend, colour & material forecasting

  • Supplier, factory & product development experience

 

APPAREL DESIGN

Designing across womenswear, menswear and kidswear from concept through to production. I combine trend insight, commercial awareness and strong product knowledge to create brand right, wearable and sellable ranges. Experienced across both cost conscious and premium product.

GRAPHICS & PRINT

Developing original, commercially relevant prints and graphics across all over, placement and engineered applications. Experienced in embroidery, jacquard, branding and production artwork, with a strong technical understanding of colour separation, print processes and manufacturing requirements.

Available for: Freelance & selected collaborations

WORKED WITH

customers

EXPERTISE

EXPERIENCE

APPAREL & PRODUCT DESIGN
  • Womenswear, menswear & kidswear

  • Lingerie, underwear & nightwear

  • Activewear, swimwear & socks

  • Commercial product & range development

  • Concept to production design

  • Premium to cost conscious product development

PRINT & SURFACE DESIGN
  • All over prints & repeat development

  • Placement & engineered prints

  • Fashion graphics & branding

  • Embroidery & jacquard design

  • Hand drawn & digital artwork

  • Colour separation & screen print development

  • Production ready print artwork

TECHNICAL & PRODUCTION
FREELANCE FASHION & PRINT DESIGNER
MULTI PRODUCT FASHION & PRINT DESIGNER
LADIES NIGHTWEAR & PRINT DESIGNER
PRINT & GRAPHICS DESIGNER (FASHION)
ESSENTIALS & PRINT DESIGNER
NIGHTWEAR & PRINT DESIGNER 
LINGERIE DESIGN (INTERNSHIP)
MANAGER DESIGN (INTIMATES)
  • Production ready CADs & technical packs

  • Garment construction & pattern knowledge

  • Technical specifications & measurements

  • Fabric, trim & material development

  • Fit, sample & development reviews

  • Supplier & factory communication

  • UK, EU & Far East production experience

TREND & CREATIVE DIRECTION
  • Trend forecasting & commercial research

  • Colour & material direction

  • Moodboards & concept development

  • Market & competitor analysis

  • Translating trends into commercial product

  • Brand right design & range cohesion

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@2026 amysaladesign all rights reserved

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